Italian race car driver Gianpiero Moretti founded MOMO in 1964 after he commissioned a local craftsman to produce a custom steering wheel for his own race car. This special steering wheel – the first MOMO steering wheel in the company’s history – had a superior grip compared to traditional race steering wheels of the time. Drivers from other teams quickly noticed Moretti’s new steering wheel and wanted the same for their cars, and the Moretti steering wheel quickly gained fame in the racing community. Gianpiero Moretti turned his passion into a manufacturing reality, and MOMO (short for Moretti Monza) was born. Today, MOMO continues to develop innovative racing products by combining advanced technology with quality & superior design.